1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
I am a junior public relations student. I excel in marketing, public speaking, social media and graphic design.
2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
I am offering an inclusive playground that raises awareness of mental health and education through games.
3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
All types of kids. Kids with autism, kids with adhd, low-income families, everyone with a child.
4) Why do they care? Your solution is only valuable insofar as customers believe it's valuable to them. Here, explain why customers will actually pay you money to use your product or service.
My customers should care because the importance of mental health and education cannot be overlooked. My investors should care because it is shaping the future of America.
5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?
My invention is set apart from someone else because playgrounds don't think about the psychology and education behind the active play.
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