ENT3003 Blog

Friday, August 2, 2019

Venture Concept 2


Venture Concept

Children with autism have limited spaces where they can completely be who they are, in a comfortable environment and around people who support them. Many children do not understand autism. With my playground, I wish to raise awareness and provide that space of playful fun for children with autism in the community. The market will be defined geographically and demographically to communities with a high number of autistic children with little resources. Generally, I am targeting families of a lower-income status. In every school, from elementary to high school, there are certain special needs programs. It can be offered in school but there are limited places designated for autism children outside of school and in the community. If we think about what happens in their day after school or during school breaks, there is not a place where they can play and interact with other children. Parents want spaces like this for their children. The window of opportunity will be there forever unless technology can switch around chromosomes, and I do not see that happening for ethical reasonings and not being as technologically advanced either. 

The non-profit organization to raise money for a playground designed for kids with autism is incrementally innovative. It will be innovative for certain communities but it has been done before. The playground will give children with autism a safe space to interact with other children who have autism and play with games of their liking. Every child with autism is a little different so there will be different types of games involving textures, colors, technology and levels of interaction. I will seek out a board of directors with the same passion, then reach out to the local legislature and create a huge fundraising campaign throughout the community. I imagine the park would require different permits, designers and builders. So, the whole project is projected to cost around 25k. 

I believe that parents who have kids with autism will take their kids to this playground because they are aware other kids can feel nervous around unfamiliarity and because they can connect with other parents. I don’t see the switch being a hard decision. There are no competitors, just different playgrounds within the community. I would create this playground in a community with a higher number of autism kids so there is an actual demand. I can see other kids coming to this park, or making fun of this park because they do not understand autism. Overall, this would be a safe space. 


For those who have any issues with the playground, they could always reach out to the non-profit organization. I would want to raise awareness and work with my customer as much as possible because it is ultimately, for their kids to feel safe and have fun. I would turn to the local legislature, builders that have build playgrounds for autism before and volunteers who share this passion for help. I believe this project will take 50+ volunteers and builders to accomplish.

The most important resource for the non-profit, would be collecting the money it takes to create this playground. I would focus on the research to show there is a high demand for my playground and look for people who care about helping children with autism. If this playground works out successfully, I would do the same in multiple communities that have a high number of autistic children with little resources for them. After launching and creating a few playgrounds, I would want to pass this non-profit off to someone with similar passions. It is also good to get a fresh perspective on companies to help it grow. 


I did not complete the previous venture concept so I could not provide answers to questions 2 and 3.


Posted by Emma Nichols at 12:00 PM No comments:
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Final Reflection

1) Read through your posts from this semester. Recall all of the experiences you've had a long the way -- the highs, the lows -- the fun moments, and the moments of drudgery, and even the moments of dread.
The highs of this class are the easier assignments and the assignments that were also fun. I would consider the assignments talking about the thought processes and the why's of our product and company to be fun assignments. The moments of drudgery are obviously the moments where I decided to NOT do assignments and compromise my grade, and the assignments that I SHOULD have completed because there was a part two. The moments of dread, in my opinion, are the book assignments and the nitty-gritty details of each component of my company/product. I can confidently say, I am not interested in entrepreneurship 
2) What sticks out to you as the most formative experience? The experience that you'll remember years later? What was your most joyous experience? What experience are you most proud of yourself for accomplishing?
Even though I did not enjoy the book assignments, I did learn something from them and would consider having gained the most formative experience. The experience I would remember the most is the entire class because I realized I do not want to be a business owner. I can see myself in manager positions, but not the creator or owner. The most joyous experience I received was going out into the community and interviewing people.  I am proud that I passed the class because there were moments that I felt like withdrawing. I also would like to say, this class is fairly easy and I was especially lazy this semester, unfortunately. 
3) At the beginning of the semester, I mentioned that I wanted each of you to develop an entrepreneurial mindset. Now, at the end, do you see yourself as an entrepreneur? Do you think you have moved closer to developing an entrepreneurial mindset?
I do not see myself as an entrepreneur. I can understand the entrepreneurial mindset but I do not wish to become one. 
4) What is the one recommendation you would make to the students who are going to journey down this path in the future? What would you recommend they do to perform best in this course? What would you recommend they do to foster that mindset?
I would tell a future student to pack up all their real-life issues and put it aside for this course. There is a lot of work to do, but it can be fairly easy if you aren't lazy and have good time management skills. Just do it. Schedule out your life and complete the work. Whatever mindset you are in, think about different ways that make you productive so that you can apply that to this course. 
Once you have written your post, please include a picture (for illustration!).

Posted by Emma Nichols at 10:06 AM No comments:
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Friday, July 26, 2019

Reading Reflection 3

The Art of Social Media: Power Tips for Power Users, Guy Kawasaki

1) What was the general theme or argument of the book?
The general theme of this book is how to build your social media platform for your business/influence. The book shows step by steps to help you get to the place you want to be. 
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
I already have some background knowledge of how to do social media from a business standpoint, however, I enjoyed imagining how I could share my passionate non-profit through Instagram, facebook and different fundraising platforms. 
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
I would have the class create a facebook or instagram page for their business. There would need to be three posts talking about the mission or CSR (corporate social responsibility), goals and future plans, and how people can get involved. There would need to be hashtags and fake contact information. 
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
My biggest AHA moment was learning about the different situations people can get themselves into because of their social media. Employers look at social media now and if they see something they don't like, they aren't hiring you. 

Posted by Emma Nichols at 6:40 PM 3 comments:
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Your Exit Strategy

1) Identify the exit strategy you plan to make. Do you intend to sell your business in the next 5 years for a large return? Do you intend to stay with the business for several decades and retire? Do you intend to protect the venture as a family business, and pass it down to your children?
After I receive the funds for the playground built for children with autism, we would look into expansion. However, I think that eventually, I would find someone else to run the non-profit.  Whether it is a family member, organization or company. I would want someone to take it even further than I did. 
2) Why have you selected this particular exit strategy?
I selected this exit strategy because I think it is important to get a fresh perspective for any type of business and I would hope the best for my non-profit. 
3) How do you think your exit strategy has influenced the other decisions you've made in your concept? For instance, has it influenced how you have identified an opportunity? Has it influenced your growth intentions or how you plan to acquire and use resources?
I think that my exit strategy encourages me to make my non-profit the best it can be before I do pass it to another person. It influenced me to find the opportunity that someone could give a fresh perspective on the company. I would have to build the non-profit up enough to receive growth from another person. 

Posted by Emma Nichols at 5:09 PM 2 comments:
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Celebrating Failure

1) Tell us about a time this past semester that you failed -- whether in this class or outside of this class. Don't spare any details! It'd be even better if there was something you tried several times this semester and failed each time. 
During Summer A, my team and I failed at Catalyst for the Innovation Academy. We developed our idea to be judged within six weeks. The theme was early childhood development, and we had to come up with solutions to problems within the field. My team and I believed wholeheartedly in our product and vision, none of us expected to not get an award. Personally, I failed at creating an appealing poster and had to scrap it. Some of my teammates failed at participating. Other teammates failed at losing themselves within the project because it wasn't a winning idea. We all failed at communication and teamwork, and possibly if we took emotions out of the project, we could have had a better shot at receiving an award. 
2) Tell us what you learned from it.  
I learned that I have to leave emotions out of projects and try to remain a neutral teammate. I definitely felt passionate about my efforts but in the end, it was not good for the overall project. I also learned, and this might sound bad, that freshman think they know everything. After a few years of college, I learned that to take constructive criticism wisely and sometimes that just takes maturity. Especially at UF, not freshman all have failed yet. I will from now on, learn about peoples weaknesses and strengths before getting into a project. 
3) Reflect, in general, on what you think about failure. Failure is hard, isn't it? It's embarrassing, sure, but it also means that we have to change something about ourselves. Talk about how you handle failure (emotionally, behaviorally). Finally, talk about how this class has changed your perspective on failure -- are you more likely to take a risk now than you were just a few months ago?
Looking at teammates strengths and weaknesses before you start a project is good to assess how each person can utilize themselves into a project. Also, learning to see things for the bigger picture, instead of through emotions is a good way to avoid conflict, too. We handled the failure to the best of our ability. We simply packed up the table with our belongings and never spoke to each other again. Personally, I don't mind it. None of us were friends beforehand and I think that by the end of it, we didn't care to become friends. This class confirmed for me that failures will lead you into the right direction. However, I have always been up for a challenge so I think I am just as willing to take a risk now, as I was a few months ago. 
PreviousNext
Posted by Emma Nichols at 3:28 PM 4 comments:
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Friday, July 19, 2019

Your Venture's Unfair Advantage

1. CARD – CENTER FOR AUTISM & RELATED DISABILITIES

Rare because it is only Florida but also non-substitutable because there are seven: seven state-funded, university-based outreach and support centers in Florida dedicated to 
Valuable: optimizing the potential of people with autism spectrum disorders (ASD), dual sensory impairment, sensory impairments with other disabling conditions, and related disabilities.
Inimitable because of:
• Individualized Client and Family Support
• Family and Professional Training
• Public Education and Awareness and Community Outreach
• Programmatic Consultation and Technical Assistance

2. DISABILITY RIGHTS FLORIDA
Valuable because it protects civil rights but non-substitutable because there are eight Disability Rights Florida is a not-for-profit corporation that has authority and responsibility under eight federal grants to protect your civil rights.
 Rare: Services are free and confidential. 
Inimitable: Any Floridian with a disability is eligible to receive Disability Rights Florida services.

3. FLORIDA DIAGNOSTIC & LEARNING RESOURCES SYSTEM
Rare: FDLRS provides diagnostic, instructional, and technology support services to district exceptional education programs and families of students with
disabilities. 
Inimitable and Valuable: Service centers include 19 centers that directly serve school districts in the areas of Child Find, Parent Services, Human Resource Development (HRD), and Technology.
Non-substitutable: In addition, the FDLRS Network also includes 6 Multi-disciplinary Centers who focus on in-depth evaluations and several statewide projects offering specialized services.

4. Disney World offers a Disability Access Service Pass 
Rare: This is offered to autism children
Inimitable: This happens at Disney Only
Non-substitutable - Other theme parks offer specials to Autism children
Value: Disney is a big name and are more likely to draw any type of customer, so this is especially appealing 

5. Legoland rolls out the red carpet for their autistic guests
Rare: makes autism children feel like a movie star
Inimitable: Only happens at Legoland
Non-substitutable: other theme parks offer specials to autism children
Value: brings the extra special touch

6. Grants.gov is a good resource to expand the financial capital of the non-profit. 
Rare: helps non-profits search for grants
Inimitable: you can search for a specific grant
non-substitutable: you can search for any grant
Value: you can get free money

7. Autism Speaks - an educational resource for parents who have kids with autism
Rare- can be a great starter tool for parents
NOT Inimitable but is non-substitutable: it actually has a lot of similar websites
value: a trusted source

8.  https://www.autismspeaks.org/provider/sensory-park-and-playground
This is a playground that is similar to what I want to create.
Rare: is the only autism park in Pennsylvania
inimitable: can be done with the same concept but make it unique
non-substitutable: many parks globally like this
value: can be helpful for the community  

8. 
Posted by Emma Nichols at 8:53 PM 1 comment:
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Friday, July 12, 2019

Elevator Pitch 3

https://youtu.be/2_ltmKuyZag

A reflection on the feedback you received from your last pitch. 

After reading my feedback, I decided to add a few more sentences of a reflection to my pitch. Other than that, I got good feedback from my classmates. 

What did you change, based on the feedback?

I added a little bit more research because I noticed that people said they were curious about the subject of my product. 
Posted by Emma Nichols at 8:52 PM 1 comment:
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Growing your social captial

1) Who they are and what their background is.

Angelica Suarez Trujillo - created a non-profit organization at the age of 19 and it is still running today (did not ask her current age but assume the mid to late 30s).

Robert Decicco- has an autistic son, late 20's.

Linda Ann- works in the tourism government in Sarasota County - corresponds with parks and recreation, she is in the early '60s.


2) Which 'slot' you are filling with each person (i.e., domain expert, market expert, supplier), and how the person fills the spot.

I would fill Angelica with the domain expert because she knows the ins and outs of how to run a non-profit and will help us raise money for the creation of the park.

I would fill Robert into the market expert because he has an autistic son and can understand the needs of the customer.

I would fill in Linda as the supplier because she works closely in her local government with the creation of parks.

3) A description of how you found the person and contacted the person.

I met Angelica through Santa Fe College when I was a Student Ambassador and contacted her when I found the product I wanted to create for this class.

Robert was my babysitter growing up and I messaged him on Instagram.

Linda is one of my mom's friends and I contacted her through my mom.

4) The nature of the exchange you have with the person -- what favor did they do for you? What is the return expectation?

For all people that I interviewed, I merely asked them questions about what they think would be best for my product. There was no expectation of returning the favor. They asked me to let them know how this class goes. Hope it goes well!

5) How will including this person in your network enhance your ability to exploit an opportunity?

Referencing back to the book I just completed reading, Innovation and Entrepreneurship by Peter Drucker, I realized that I needed to get advice from different people and also put myself into the customer's shoes. I believe that the people that I have interviewed will give me that perspective I am looking for.

I have networked a few times before but with people that I didn't know. This time, I networked with people who knew me growing up or at least a few years ago. It was nice talking to them about their passions and connect on issues that are important to them.
Posted by Emma Nichols at 8:30 PM 3 comments:
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Reading reflection 2.

Innovation and Entrepreneurship, Peter Drucker

1) What was the general theme or argument of the book?

The general theme of the book is to exercise innovation and entrepreneurship in the most effective way possible for the customer. You need to stay on top of new trends to keep yourself in line with what your customer wants, but also innovate new ideas with different market trends, demographic trends and emotional driven trends to interest your customer and stay ahead of your competitors. 

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

In ENT3003, we learn about connecting with our customer and putting ourselves in their shoes so we, as entrepreneurs, can relate and make a product that fits their niche needs to the best of our ability. In the book,
Innovation and Entrepreneurship by Peter Drucker, he talks about knowing the customer's needs but enhances it to change with the customer. Being an innovative entrepreneur means you can adapt to your ever-changing environment and helping your customer change as well. This lesson can also be taken into consideration when dealing with evolving market structures.  When you are mixing innovation with entrepreneurship, you must be able to take an idea and reinvent the product to better the customer. This is finding the incongruities, or the diamond in the rough, despite the source. I especially enjoy how the book went into detail of different human emotional desires to stay ahead of trends by being innovative. 

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

I would exercise taking a popular product and then reinventing it to make it ahead of its competitors and keeping the customer interests in mind. For instance, if I would take iPhones and creating a new feature to the phone to interest and help customers. 

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

My biggest aha moment was realizing that simplicity will win you your golden ticket. If your cleverness takes over your product and its too complex for different audiences to understand, then it will hurt your product. I found this to be eye-opening because to be innovative, you must be different, but you have to also make it understanding to your customer. Its almost like when people have to explain jokes; it ruins the joke. 


Posted by Emma Nichols at 7:54 PM 1 comment:
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Friday, July 5, 2019

Elevator Pitch 2.

Here is my speech in the elevator pitch:

I am creating a playground that allows autistic children to interact and play in a safe environment. I found in my studies, that kids are afraid of what is different from them, so through my playground, I will raise awareness of children who have autism. The playground will consist of many single player and multi-player games with lots of repetition, color and textures. I hope to also incorporate technology for the 21st-century playground, keeping them active and engaged at once. I will market my playground to organizations who have the same passion as I and the local legislature. I hope that you can be a part of my journey.

I can not answer the next two questions because I did not complete the previous elevator pitch.

Here is the link to the elevator pitch:

https://youtu.be/Tbihti-yugU
Posted by Emma Nichols at 8:54 PM 3 comments:
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Idea Napkin No.2

Unfortunately, I did not receive any feedback from my classmates. But, I have revised my product as time went on and will be evaluating myself. 

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
I am a junior public relations student. I excel in marketing, public speaking, social media and graphic design.
I wrote the previous sentence in my Idea Napkin No. 1, but I would like to add that I have made connections throughout the community with people who share this passion. I also would like to say that I understand how to create funding for the playground through different methods of marketing to legislature and potential donors. 
2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 
I am offering an inclusive playground that raises awareness of mental health and education through games. 
I have now changed this to be more inclusive throughout the autistic community. I found that I can still incorporate educational games for the playground and I could raise awareness to different parents about symptoms and triggers of autism. 
3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
All types of kids. Kids with autism, kids with adhd, low-income families, everyone with a child.  
I have now just revised it to kids with autism. I found that this is a more receptive approach to the playground and there is more of a demand for it. However, I still believe mental awareness among all children is necessary. 
4) Why do they care? Your solution is only valuable insofar as customers believe it's valuable to them. Here, explain why customers will actually pay you money to use your product or service. 
My customers should care because the importance of mental health and education cannot be overlooked. My investors should care because it is shaping the future of America. 
I still agree with this statement. However, I would like to add how children with autism are different and singled out for being different. This playground will be a good environment for the children to thrive in. 
5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 
My invention is set apart from someone else because playgrounds don't think about the psychology and education behind the active play. 
I still stand with this statement, but more geared towards autism. I would like to add that it brings inclusivity to the autistic community. 


Throughout this assignment, I changed a few elements of the playground. I did this because I wanted my business to thrive as successfully as possible while helping children in need. I decided to narrow it down because my concept was too broad. My product cannot change the entire world but it can help some.  
Since I gave my own evaluation because there was none from classmates, I will refer to the rest of the assignments as my multiple points. 
Posted by Emma Nichols at 8:12 PM 3 comments:
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Customer Avatar

First, I have to go into an explanation of my product. I had a general idea before, but now I have a more in-depth innovation. 

I am creating a playground for kids with autism. Autistic children need a space where they feel comfortable, with no judgment. They need a space to have fun and get out all their energy. I also want to make this an inclusive space so that other kids with autism can meet each other, as well as their parents. 
Kids with autism need to stay occupied and distracted. They need to have a structured schedule. I would create lots of games with repetition. Although my purpose of this playground is to unite the autistic community, I would create a lot of games that the children can play on their own because they enjoy it more. Autistic kids enjoy colors and textures more than the average child does. I would also try to incorporate technology, such as lights. To market and create funding for this project, I would take this as a bi-partisan issue and speak to organizations with the same passion as myself. 

After you have created this customer avatar, I'd like you to answer this final set of questions: What do you have in common with the customer avatar? If you have anything in common with the avatar, do you think that is a coincidence? Why?
Personally, I don't have anything in common with this customer avatar but I think it's a great cause to fight for. 
Posted by Emma Nichols at 7:56 PM 4 comments:
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Friday, June 28, 2019

Whats my secret sauce?

1) Describe five ways in which you think you have human capital that is truly unique. What is it about you, exactly, that makes you different? Write this up in a detailed list
1. I think that I have surprised myself when it comes to my abilities. I didn't expect myself to go to college or receive a degree. I also didn't imagine to excel in internships. I have more confidence now. 
2. I have a great ability to listen and soak in other personalities and information they want to share. I enjoy learning about different types of people and what makes them who they are. 
3. I became good at social media. I didn't expect myself to be good at social media or want to do it as a career. However, through the internships that I have worked, my skill set in adobe grew. I also was able to create different types of calendars and campaigns for social media. 
4. I would say that once I put my mind to something, I don't let anything stop me. I have resiliency. 
5. When it comes emotions, I try to think about other people before myself. I do tend to reach a middle ground before anyone else because of this reason.  
2) Interview the five people who know you the best. Ask them what they think makes you different -- remember, focus on your knowledge, skills, abilities, emotions -- in other words, your human capital. Try to stay away from discussing your other types of capital (such as who you know). Record each interview. In your post, please post each interview, as well as a two-three sentence summary of each interview, explaining what your key takeaways are. There is no time limit on these recordings. As long as you cover the information asked for above, that's all you need to do. (Audio recordings are fine. You'll need to use a platform like Soundcloud to host your files.)
https://youtu.be/1MNEK4EAzls
3) Reflect on the differences. How do you see yourself, and how do others see you? Are there differences in how you assess yourself compared to others? What do you think causes these differences? Do you think your interviewees are correct about you? Finally, going back to your list from part 1, would you make any corrections to the list? How? 
I would say that people talked a little bit more highly of me than I thought. I was happily surprised. However, they did capitalize mostly on what I said about myself. I wouldn't say there are differences, but they further explained my qualities. I would say that they are my friends and maybe they have to say these things about me, but I also really appreciate it. I wouldn't make any corrections because I analyzed myself correctly.  

Posted by Emma Nichols at 8:57 PM 1 comment:
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Evaluating Your Customers Evaluate Staff

1) Find three people who would fit that segment and arrange to interview them. Just like last time, these interviews, if conducted properly, should take about 10-15 minutes. Any less, and you won't be able to obtain adequate information. These three people may NOT be the same people you interviewed last time. 
1. Phillip Stekol
2. Aviv Asoulin 
3. Jared Beas
3) Begin with alternative evaluation. In the last case exercise, you determined how customers sought information related to solving their need. The outcome of this step is to produce a set of alternatives. Customers pick from among this set of alternatives. In this step, your job is to figure out how they do their picking. Does price matter the most? Does quality? Does style? Is there more than one factor that is important to your customer segment?
Philip
When buying a product, what do you look at first?
I look at how the product looks and if it is up to standard. 
So, would you say style and quality matters to you?
Yes, they both matter to me. However, I also think about how often I would use the product and if it is just a meaningless purchase.
What would you categorize as meaningless purposes?
If we look at shoes, you can purchase a multitude of black style shoes. However, if you already have a nice black dress shoe, there is no need to buy another just because it looks a little different. 
Does price matter to you?
Sometimes the price matters. I don't normally step out of my comfort zone but I wouldn't say that it necessarily matters to me. I don't even consider products that are too expensive. If I needed the product and it is expensive, then I would think it over. Products such as the iPhone, are always going to be expensive. However, that is a purchase I would follow through with. I take technology seriously. When it comes to fashion, it doesn't matter as much to me. 
Aviv
When buying a product, what do you look at first? 
I check the price tag. I like to stick to a budget. 
How often do you find yourself going outside of your budget? 
Very rarely. It is only on a need basis. For instance, If I need to purchase textbooks for a class, then I would buy the textbook. With that being said, I check Amazon for the cheaper selection. 
Do you look at the style of a product before buying?
Of course! I like to think of myself as a baller on a budget. I still value style, but I don't want to break the bank for clothes or to own the sleekest technology. Sometimes, I even DIY some of my household products. I consider myself pretty savvy. 
Does quality matter to you? And would you consider DIY high-quality products? 
When I do purchase an item, I want the quality to last me for however long it serves its purpose. My DIY inventions have outlasted some of the products I have purchased. So, I would say that DIY can be high-quality. 
Jared
When buying a product, what do you look at first? 
I check out the price tag. I find myself wanting to spend more than I have, so I have to cut myself off. 
Would you say you have had previous problems purchasing products out of your price range?
Yes. Far too often. 
If price didn't matter, what would you look for in a product? 
I am definitely a style type of guy. I like to look nice and I like to have my products working to the best of their ability. 
Do style and quality go hand-in-hand for you?
Yes. From my experience, normally the better looking a product is, the better quality it is. Also, the price comes in effect with style and quality, too. You get what you pay for. 
4) How/where do they buy? Elements of the actual transaction can help characterize your segment. Is your segment more likely to buy online or in a store? Are they more likely to use cash or will they finance the purchase? Etc. If this is a B2B purchase, who's involved in the purchase decision? 
Philip
Do you often buy items in a store or online? Do you like to use your credit card, debit or cash? Do you consult with anyone before buying a product?
It depends on what I buy. If I buy groceries, then I go to a store. If I buy technology, I like to go to the store and check it out in person, but I end up getting a better deal online. I just purchased a bulk amount of ramen on Amazon, so you can practically get anything online. I do like to go to the store to purchase my clothing. Normally, I charge it to my debit card. If I need consulting, I ask a friend. I don't normally need consulting, though. 
Aviv
Do you often buy items in a store or online? Do you like to use your credit card, debit or cash? Do you consult with anyone before buying a product?
I try to be very conscious of my purchases. I find myself looking at products in person before searching online. I can't remember the last time I bought something other than textbooks online. I don't own a credit card, so I use my debit. I don't consult with anyone before purchasing a product. 
Jared
Do you often buy items in a store or online? Do you like to use your credit card, debit or cash? Do you consult with anyone before buying a product?
I love to buy things online. You can get items for such a good deal if you do the research! I honestly rotate between my debit and credit card. Whichever account has money for me to spend. I like to get my friends opinions on the items before I buy them. I tend to not make smart purchases, so its good to get a second opinion. 
5) Post-purchase evaluation. What matters most to your customers when they think back on the 'rightness' of the purchase? What helps them determine the purchase was a good idea? What sorts of things make them think a purchase was a bad idea? 
Philip
Philip likes to look at style to justify the rightness of the purchase. I think he likes to feel good when he buys a product, so style matters the most. He is conscious of the price, but its not a huge issue. 
Aviv
Aviv is very money conscious. He likes to do DIY and find deals before making purchases. Money-smart decisions helps the rightness of his purchases. If the purchase is too pricey, Aviv will more than likely not purchase. 
Jared
Jared loves to spend his money. He values style and quality. It seems like he might have an issue saving his money from my findings. It might not matter to him if the product is too expensive, at least until he has no more money. 
6) Report the findings. Simply summarize your interviews. 
7) Draw conclusions. Based on what you know about this segment and what you learned in your interviews, how would you succinctly describe this segment in terms of alternative evaluation, purchase decision, and post-purchase evaluation? 
I enjoyed learning the different types of views, methods and ideas that people have when buying a product. People go through a decision making process when it comes to spending any type of money on a product, as they should. However, different people value different aspects of the product more before they purchase. 
Posted by Emma Nichols at 8:26 PM 2 comments:
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Thursday, June 27, 2019

Halfway Reflection

1) Tenaciousness is a competency. What are the behaviors that you have used (or developed) to keep up with the requirements of this course? 
Since this is my reflection, I have no option other than being honest. I could and should be doing much better in this course. I have had poor behavior to complete this course. I would rate my participation a C at best. In fact, I more than likely will not receive a higher grade than a C in this class. Hopefully, there is extra credit. Hopefully, I get it together! 
2) Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this?
For the last two weeks, I have not done any school work. So, I have given up. How will I change this? Well besides beating myself up about it, I am starting to complete the assignments a couple days before instead of last minute. I am pulling through now because I have too. I don't want to retake this class. I would say that this is my first semester with this attitude and my personal life has taken over my professional life. I am rebuilding my tenacious attitude for myself and finishing my summer classes will be a step in the process.
3) Three tips. What are three tips you would offer next semester's student about (1) fostering the skills that support tenacity and (2) developing the 'tenacious mindset'?
I would recommend that you should only take this class if you know that you are in the right mindset. Be ready to discipline yourself. You have to get this work done. Students should also spread out their time and not waste until the last minute to do assignments. Lastly, take notes during lectures because those cupcakes are actually difficult. Developing a tenacious mindset can be challenging. However, our struggles are what makes us! This class can be as difficult or as easy as you want it to be. Choose the easy way. Do the work.    
Posted by Emma Nichols at 7:53 AM 1 comment:
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Friday, June 14, 2019

Idea Napkin

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
I am a junior public relations student. I excel in marketing, public speaking, social media and graphic design.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 
I am offering an inclusive playground that raises awareness of mental health and education through games. 

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
All types of kids. Kids with autism, kids with adhd, low-income families, everyone with a child.  

4) Why do they care? Your solution is only valuable insofar as customers believe it's valuable to them. Here, explain why customers will actually pay you money to use your product or service. 
My customers should care because the importance of mental health and education cannot be overlooked. My investors should care because it is shaping the future of America. 

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 
My invention is set apart from someone else because playgrounds don't think about the psychology and education behind the active play. 

Posted by Emma Nichols at 7:45 PM No comments:
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Friday, May 31, 2019

Testing the Hypothesis, Part One

Mental Health among children is not talked about and easily overlooked because society does not normalize it.

The people who have this need are in the early childhood stages (under eight years old). Not everyone shares the need. However, many people I know suffer from mental illness and a lot of issues start from childhood. The boundaries of my needs are understanding the importance of mental health, the acceptance of it, the need for costly effected drugs or therapy and question if people are willing to help the cause. People will not see it in the same way that others may because the question of a child having a mental illness is difficult to understand. However, the opposing argument outstands the opposition. Mental health is being talked about more because of college student dropouts, school shootings and increased suicides.

Interview with Liora Hammer, Pharmacy Tech.

1. In a range, how many prescriptions do you fill for children under the age of 8?
60-70 per week. Liora feels as if it is overprescribed and that a form of therapy will help the child be treated more naturally.

2. What are the medications? 
ADHD medications: Adderall, vivance & Focalin Anti-depressants (low dosage), anti-anxiety, seizer medication for Tourette’s

3. What are the side effects for young children?
Positive- a lot of people says it helps their kids
Negative- you are on it the rest of your life once you start it. You become very reliant on it so your body doesn’t know how to function without it. It makes you feel off and blocks natural chemicals for early childhood development.

4. What type of healthcare is used to buy this medication?
80% of the prescribed mental illness medication for children under 8 are on state-provided health insurance due to low income. This state-provided health insurance limits kids to better medication or forms of therapy because the state only provides you with basic needs. Tons of kids are on state insurance, which goes to show a lot of families can’t afford to get therapy for the kids so it's probably why they want to give their kid an easy fix.

5. Do you feel doctors are trying to help these kids, is it what the parents want or is it based on the insurance payback?
50/50 a lot of doctors are just doing whatever the patients parents want. If the kid would do better in therapy, they don’t stand up for it. They do what the parents want regardless of the medication effects it has on the child. Also, too many parents have doctors personal cell phone numbers so I can tell a doctor is annoyed when they put in a medication order from an angry, persistent parent. There is a lack of honest communication between parents and doctors.

Interview with Deirdre Rhodes, ASD Para Professional
1. What are the mental illnesses of the students you teach? Do you know if most are from low socio-economic families?

Autistic, Some drug babies, some bipolar and some psychotic children. Not necessarily from low economic families, a lot of the cases are hereditary. Parents can have ADHD and when they have a child their symptoms will be worse.
Most of them are on Medicaid.

2.  What type of toys do they play with? What types of exercises as coping methods?
They enjoy a smaller confined area and do better with less stimulation.  Autistic children like games they can touch. They like different textures. Check out Bouncing, jump and swing, teeter-totters, building and Special Olympics.

3. Do parents often push medication onto their child? Do you believe therapy is a better use of time?
No. They try every other method first unless the child is out of control.
It depends on the therapy and how much they go and if it's not overdone. One child goes to therapy 5 times a week for long periods of times, she doesn’t have time to play and she is becoming brainwashed. However, Sometimes children need therapy to hold a pencil. You will never see two autistic child’s that are the same. 

4.  Do you think children without mental illness look down upon children who do? If so, do you think it’s because they don’t understand what it is?
Yes, if they are not educated. They could be afraid of them. They don’t know how to approach them or how to deal with them.

5. If you could magically change one thing about the topic being discussed so that it made your life better, easier, or more enjoyable what would it be?
 I would like to see them get all the services possible. Their speech, OT, medical care, physical care, all the care that they need. Doctors don’t take Medicaid anymore, so sometimes they are hopeless. It would be nice to have summer programs or therapeutic camp.

Heather Covalt, Former Baby Sitter 

1. How often have you babysat/nannied? Did any of them have a mental illness? 
Over 20 families since I was 12. However, as I got older I kept myself full time to only two families. There was one family that had a mental illness for sure. He required counseling and special assistance from someone other than a primary care system. I was the go-to nanny for a difficult child.

2. How did the parents react to mental illness?
The parent was resistant to input from me or physicians if there was an issue with their child. They would try any other possible method to help their child but not be quick to addressing mental illness.

3. How do you think a child would take to understanding mental health?
I'm not entirely sure because kids have triggers and every child is different. There needs to be a collaboration with parents. 

4. What is the parental involvement for children with mental illnesses? What are some stories?
It’s hard because parents work and there are a lot of single parents. There are a lot more resources now than there ever were before, not saying there is enough, but parents can exhaust all sources. Most of the parents I interacted with, they were in denial and hesitant. If they were open to their child having a developmental curve, they could attack it sooner and it could have been much better for the child.
Even educators could not do all they wanted to do. Teachers always want more time to spend on the child so they can do their job but they can’t because of the parent or education system.
 Children also know when they are being talked about. They know when something is off with them.
I will always remember babysitting for one kid. The child is three and his brother is 1 ½ and the three-year-old shoved his brother off the steps. I tried explaining why that’s a bad idea and the kid did not care at all. He said he wanted to see him cry and fall. Maybe, he did it to see a reaction but he couldn’t fully explain it back to me.
When I tried explaining to the mother, she called the child exuberant.
There was another instance where the parents got him a bow and arrow and the child started shooting at his brothers and sisters. When I took the bow and arrow away and threw them out the child started kicking me and screaming very loudly. Still, nothing happened.  
Some other families have a history of mental illness. Parents would try to stay aware of certain signs so they can tackle the problem early on. They were much better of being aware of those signs and they were proactive in treating any possible mental illness. 

5. If you could magically change one thing about the topic being discussed so that it made your life better, easier, or more enjoyable what would it be?!
People need to be educated so that people, friends, family and the child understands. Develop a proper support system. Whether it’s a child or parents that withdraws, education would help. Education for all people. Starting young because we don’t address it until high school. This should not be a bad thing. Education and acceptance are a big deal. 

Dominic Coleman, College Student

1. Did you have an education on mental illness?

I did not have an education on mental illness until I saw a therapist. I never wanted to talk about how I was feeling. Being a guy, sometimes your friends aren't understanding. You are thought to be tough. However, I was struggling. When I was three years old, my mom left me. I don't think much about it but after therapy, I realized it has had a big effect on me. 

2. Do you think mental health should be talked about among children? 
I am not entirely sure how you could convey the message to a child. I did not understand it much then. However, if you find a way, it probably would have been helpful to me. 

3. How would you talk to a child about mental illness? How would you want to make a child feel better about their mental illness? 

Like I said before, I don't know how that could be conveyed to a child. If I think about my personal situation, I am grateful to have my dad. He was already remarried when he regained custody of me and now the only mom I think of is my stepmom. I have 4 younger brothers and one younger sister. I am happy to have my family. 

4. Do you wish you could have got help sooner?

Yes, but I wouldn't go until I got to my lowest point. If I knew about mental health and I felt comfortable talking about it before, I might not be feeling how I do. I am happy that I am finally getting the help I need. 

Rahmann Brown, College Student

1. Did you have an education on Mental Health? 

I was always aware of different mental health issues. I knew that it ran in my family but I never thought it would happen to me. 

2. How have you been dealing with your mental health?

Since dropping out of school, I have been focusing on myself. I don't put too much on my plate and I make an effort to do activities that make me happy. I also was into a number of drugs in college. Now, I watch the social drinking and drugs that I do and make sure I don't go overboard. 

3. Do you think talking to children about mental health is a good idea?
Yeah. I would put it in ways that they can understand. I would play with them and talk to kids more. I would raise awareness so hopefully, they can always have it in the back of their mind. 

4. Do you wish you could have got help sooner? 
Sometimes. But, I believe everything happens for a reason. Right now, I'm just chilling. I don't mind the path I am on. 


Summary

I still stand with my original plan. Mental health should be talked about more among children. There is too much evidence that supports the idea that people don't take it seriously. How can people control what goes on in their minds? Especially, since their minds are not in the right place? Our livelihood depends on functioning as human-beings and using our minds to do so. Through my interviews, I learned a lot about medications for children with mental illnesses. I did not realize how medications could be a negative effect on children. It makes a lot of sense since it is a drug. I also was shocked to find out about parents reactions and involvement in their child's mental health. Parent's might want what's best for their children but some parents need to get over their ego. 
-         

Posted by Emma Nichols at 7:42 PM No comments:
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      • Testing the Hypothesis, Part One
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